Lucien Piccard
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Lucien Piccard
About Lucien Piccard
Lucien Piccard was established in Switzerland in 1923 with a manufacturing philosophy that blended Swiss watchmaking with high-fashion jewelry. For decades that combination defined the brand, producing elegant dress and cocktail watches — many in solid gold, some set with gemstones or hidden beneath decorative covers — that remain sought after by vintage collectors today. Like many Swiss watch manufacturers, Lucien Piccard struggled with the rise of quartz watches in the 1970s. Its U.S. parent company filed for bankruptcy protection in 2010, and the brand was later revived by Swiss Watch International.
Why Collectors Choose Vintage Lucien Piccard
A vintage Lucien Piccard offers genuine Swiss watchmaking and real jewelry craftsmanship at an accessible price, with styles from the 1950s and 1960s that simply aren’t made anymore. Every Lucien Piccard we offer is personally authenticated by Rich, fairly priced, and backed by our 30-day return policy and fully insured shipping across the United States.
Looking to Sell or Source a Lucien Piccard?
We pay fair market prices for vintage Lucien Piccard watches, including solid gold dress and cocktail models — get a free, no-obligation offer here. Searching for a specific piece we don’t have in stock? Our brokering and sourcing service can track it down through our trusted U.S. network. Based in St. Louis, Missouri, serving collectors nationwide.





















