Tag Heuer
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Tag Heuer
In 1860, Edouard Heuer created the Heuer Watch Company in Switzerland. In 1985, Heuer was acquired by Techniques d’Avant Garde (TAG) and became TAG Heuer. In the interim 1960s, Heuer was one of the first (if not the first) watch manufacturers to create and produce the automatic chronograph, continuing their motorsports heritage. TAG Heuer series include the legendary Carrera and Monaco. Today, Tag Heuer is owned by the French conglomerate, LVMH.
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